With over 100,000 attendees from 200 countries, the predominant theme of this year’s Mobile World Congress was unquestionably the upcoming impact of 5G technology on…
The old era of top-down communications from management to staff is over now that unified communications is available with team communication apps like the Beekeeper. It still appears that quite a few internal communications departments have yet to catch up with the 21st century.
And yet, companies often overlook funding internal communications in their budgets because the results of these unified communications initiatives can be hard to measure. The value of breaking down communications silos and having a more collaborative communications culture is just starting to be realized. For example, instituting internal communications best practices makes companies 4.5 times more likely to have engaged employees and 20 percent more likely to have less employee turnover.
In a digital world that relies on mobile communication and unified communications more and more each day, companies can build a competitive advantage simply by the way they talk to each other. Reason enough for us, to compile three best practices your company can implement to turn you internal communications from a liability to an asset.
One of the reasons why internal communications initiatives don’t get funded like others is that they are rarely measured. If you’d like to champion better internal communications in your company, start measuring the effectiveness of your efforts. Your metrics don’t have to be complicated -- simply measuring participation can be enough to convince higher ups of their efficacy.
In too many organizations, management “talks down” to staff and not vice versa. This is the number one internal communications mistake companies make, which is a shame because it can be easily remedied. Some of the most successful startups like Facebook do town halls with CEO Mark Zuckerberg that are broadcast company-wide. Even Q&A’s on your company’s intranet can go a long way in making employees feel heard and also allow management to find ways to improve the company.
Your employees are spending more and more time on their phones, so take your team communication apps to where they are. If you don’t provide mobile channels for your employees and management to communicate they’ll go elsewhere, or worse, not engage at all.
Internal communications best practices aren’t so different than external ones anymore. Much like marketing efforts, you have to go to where your people are. Today your employees are spending most of their time on their phones, and by adjusting to this new reality with communication tools, you can keep them engaged and a create an advantage your competitors won’t be able to match.
Get in touch with us to find out more about the Beekeeper team communication app - mobile communication tool for teams, and we’ll be more than happy to show you how you can reach and engage your remote employees in a simple and fun way.