Unlike many industries struggling to adapt to changing technologies, hotels have experienced significant business growth within the past decade. Our eBook, “Hospitality Trends for 2018,”…
Using social media isn’t the only secret of companies with amazing internal communications, however. Here are three types of internal communications you need to automate to enhance your digital workplace and boost operations.
Wondering where to start? There are a variety of internal communications tools for conducting employee feedback surveys available. First, the employee feedback survey itself needs to be created. Make sure that it's anonymous to get authentic and honest feedback. It's important in this phase of the process to fine-tune specific questions tailored to get the information you need most. Then the distribution of the survey can be automatically distributed to a pre-determined list of employees. You can even automate reminders to be sent to employees who have not taken the survey.
Once the survey is over, you’ll receive all kinds of valuable data to inform how to improve workforce communications for your digital workplace. At this stage, it's imperative to be sure you actually act on the employee feedback survey results. An HBR.com study showed that 52% of upper management reviewed surveys but took no action. Automating this process doesn’t do any good if the results aren’t put to good use.
Newsletters can be a great way to communicate with many employees at once. Not only can you communicate vital information, you can also make employees feel like they belong to your company and that they are an important part of the process. Good newsletters are another strategy of companies with great internal communications, as they “can be effective in strengthening the company messaging and creating a sense of family among employees,” according to Mario Almonte, a partner at a Manhattan-based public relations company.
A surprising number of companies still rely on internal communications tools like phone trees, but those are an increasingly ineffective way to deploy workforce communications. Why? Studies have shown that 82% of employees would prefer to receive a text message instead of a voicemail — and a whopping 32% delete voicemails without ever reading them! If using the phone is your company’s primary operations and internal communications method of notifying employees, it’s time to choose a new way.