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3 Ways to Use Value Alignment for Your Company and Team Values

3 Ways to Use Value Alignment for Your Company and Team Values
Cristian Grossmann
Cristian Grossmann, CEO and Co-Founder, Beekeeper
3 min read

According to a Globoforce survey, an astounding 88% of employees who know their company’s corporate values report increased engagement. So increasing your employees’ awareness of value alignment will lead to an increased engagement by employees. There are many ways to align company values with employees, but here are three simple ways to start.

1. Start at the Top With Company Value Alignment

If leaders of the company don’t appear to believe and exhibit company values, employees won’t either. An article in Entrepreneur magazine points this out, eloquently stating, “embodying [the company] vision is the key to engaging employees”.

Company values should be more than a few sentences on a website. Leaders should provide an example of what the company represents. If serving the community is an important value to the company, executives should organize company community service events with the rest of the employees.

2. Recognize Greatness:

One of the best ways to ensure your company values align with team values is to recognize employees who exemplify those company values. Recognition can come in many forms. Maybe employees who appreciate and display company values are recognized in a company-wide newsletter or email, or are publicly praised in a staff meeting.

Or perhaps they are given small bonuses, and the bonus doesn’t have to be monetary. It could be a bonus vacation day or a special parking spot. However it’s done, recognizing stellar employees who demonstrate company values will inspire others to embrace those values too.

3. Redefine and Adapt Values:

It may sound counterintuitive, but if company values seem too far from team values, it might be time to redefine company values. Aetna successfully did this by allowing employees to provide feedback by analyzing current company values, and subsequently to help update company values.

By bringing employees into the process, Aetna was able to convince employees to form real connections between the company’s values and the employee’s lives. Employees were able to feel truly engaged and seriously consider how the company values affect them.

Obviously it’s important for employees to buy in to company values. According to a Dale Carnegie study, 54% of employees who were proud of their company’s contributions to society report feeling fully engaged with the company. While there are many ways of increasing employee engagement, striving to align company values with team values may very well be one of the most effective methods.

Are you interested in increasing employee engagement in your company? Submit the form below to find out more about Beekeeper - the communication tool for teams that helps you reach and connect everyone in your organization.