After combing through research, sitting through demos, and obtaining budget approvals, your company has decided to move ahead with investing in an employee app. Despite the considerable time and effort expended in the research and decision-making phase, most workforce adoption hurdles companies encounter at this point are attributable to insufficient strategizing around the rollout of their new communication tools.
Luckily, with adequate pre-planning, introducing new technology in the workplace doesn’t have to be daunting. Successful workforce adoption of employee engagement platforms depends on an intentional, thorough approach to planning the rollout process. Most importantly, the whole organization needs to be committed to and involved in your employee app rollout every step of the way – starting with leadership.
1. Pinpoint Company Goals to Make the Case for Communication Tools
Develop positioning for the role the employee app will fulfill within your company, from both a high-level and departmental perspective. For example, if improving safety awareness in operations is the main objective, speak to the features that will be used to meet this goal. Explain how specific features of the platform will benefit your workforce such as:
- Tagging posts can make searching for training videos and tutorials simple and fast
- How secure group messaging through the employee app allows employees to connect in real time about work without exchanging personal information
- Convenient online access to crucial resources such as shift schedules
Keep it short and sweet, customized to your company and departmental priorities and how it will help departments. Managers can then position the employee app to their respective teams based on business needs and this will help add value by impressing upon your workforce how the new communication tools positively impact their jobs.
“Digital awareness is very important for our industry because manufacturing is still very much analog-centric. Beekeeper contributes to digital literacy and lessens anxieties around use of digital communication tools. The use of a team app like Beekeeper strengthens an overall awareness of how important digital technology is to our workplace. Beekeeper helps us to wrap the strategic issues in stories.”
– Salome Ramseier, Head of Communications & Public Affairs, Holcim
2. Identify and Involve Your Employee App Champions
To maximize the impact of your employee app, identify champions and give them early access ahead of rollout. Once you have set clear goals, make them transparent to the champion group to reinforce them. Don’t make these a surprise; communicate as soon as possible what the employee app will do and what it brings to their work experience. Champions play a vital role in adoption because they are familiar with the communication tool and can vouch for the ways it will enhance internal communication and the daily functions for their teams.
Gather early feedback from these champions as to their experience navigating the new communication tools. Find out what they enjoy about the employee app, what features are most useful for them in regards to their work, and areas that need improvement or to be addressed.
3. Generate Anticipation and Incentivize Employee Engagement
Above all, be sure to break up your rollout in manageable parts; don’t try to complete this in one day. Enlisting the support of a customer success management
team to help with the overall logistics is another valuable component of your overall rollout strategy. Announce the rollout through traditional offline channels such as posters or flyers in high-traffic or break areas. Get digital slideshows running ahead of time to promote that feature and to build excitement for the new communication tools ahead of the launch. Giving away prizes as incentives to attend or holding a competition are ideal ways to avoid failing to make the rollout engaging enough. Competition ideas include:
- Manager-specific activation challenge to drive workforce adoption; the winning manager signs up the most team members
- Company values trivia
- Posting notable team milestones, awards, or achievements
Of course, make the results visible by announcing the winning team members in a post on the employee app, sharing any applicable photos or visual content, and tagging to notify them.
4. Maintain Momentum: Consistent Leadership Use of Your Employee App
Adoption of new technology is undoubtedly influenced by association with leadership. Your workforce will get on board more quickly when their managers actively demonstrate how to participate on the employee app. Keep employees returning with fresh content. An editorial calendar is a fantastic method to make sure there’s new, compelling content for your workforce to engage and interact with.
Download our Sky Climber Renewables case study to learn more about successful employee app rollout strategies.