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5 Ways to Close the Communication Gap in Retail

5 Ways to Close the Communication Gap in Retail
Daniel Sztutwojner
Daniel Sztutwojner, Chief Customer officer
4 min read
Maintaining a clear line of communication in the retail industry is tremendously difficult, with the company message commonly being lost between management and sales staff on the floor. Retail employees spend most of their time providing customer service and correcting product issues, leaving little time for company updates, team building efforts, and training. In fact, a recent study found serious problems and bottlenecks in the communication strategy of retail management. In particular the study showed that retail employees prefer more face-to-face interaction with management to create an engaging dialogue and prevent information overload. While face-to-face communication isn’t always possible, retailers can utilize technology to improve internal communication and engagement with their employees. Here are five things retailers can do to open up those communication bottlenecks in their ranks.

1. Enable Employee Information Sharing

Some of the most valuable lessons and insights are learned in the trenches by sales staff on the floor. During staff meetings, give your staff the time and encouragement to reveal any issues, new insights, or industry updates that would benefit both you and their coworkers.

2. Establish a Bring Your Own Device (BYOD) policy

With so many available options for smartphones, tablets, and laptops, it doesn’t make much sense to lock your retail employees into a specific device or operating system anymore. Almost all software and apps are compatible with Android and Apple operating systems, giving you and your employees the freedom to communicate with the devices you’re most comfortable with.

3. Institute Pre-shift Huddles

Before a shift is the best time to get your employees attention and enable them to communicate with management. Start using pre-shift huddles to help employees discuss top priorities, ask for help, and share news.

4. Celebrate Employee Accomplishments

No matter how big or small, retailers can create a happy and productive work environment by recognizing their employees on a regular basis. For example, UPS has a Twitter account that is exclusive for employee recognition, allowing their employees all over the world to learn more about each other and create a sense of camaraderie between the ranks.

5. Start Using an Enterprise Messaging Platform

Your employees spend a lot of their free time on social networks like Facebook, Twitter, and Pinterest, so it only makes sense to use a messaging platform that allows your employees to keep up with your company and each other. Enterprise messaging platforms allow your retail employees to do just that, and most importantly - , because they function similar to social networks -, employees are more likely to use it, and becoming more engaged with their coworkers and your company. Most retail staff time is spent interacting with customers, making it imperative that corporate initiatives and strategy are being communicated properly. Store managers are often the sounding board for employees and the messenger of corporate strategy. However, with new communication platforms retailers can bypass the middleman and allow employees to communicate globally within your company and enable management to directly communicate with staff, creating the best of both worlds in an industry that relies on everyone being on the same page. Are you interested in improving internal communication in your retail company? Get in touch with us to find out more about Beekeeper - mobile communication tool for teams, and we’ll be more than happy to show you how you can reach and engage your remote employees in a simple and fun way. To learn more about improving internal communications, get a free Beekeeper demo now.

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