According to the 2016 Edelman Trust Barometer, customers consider employee voices more credible than CEOs. For companies with customer-facing field workers, this makes the employee…
Though today’s consumer digital communications tools are designed to be the ultimate data mines, businesses can’t afford to take data security risks when it comes to internal communications. With personal data being an increasingly profitable commodity, the tracking of online activity is occurring on an unprecedented level.
In this context, it’s never been more important from a data security perspective to distinguish between consumer and private messaging tools, and to consider how to secure your internal communications with solutions that provide better and more secure team communication tools for your workforce.
The recent Facebook data breach revelation raises important questions regarding company responsibility when it comes to data security. In this case, user data was collected by a researcher from a quiz app downloaded via Facebook’s app marketplace.
Downloaded by 270,000 Facebook users who did grant the app access to their own data, the quiz app also obtained the personal data of those users’ friends––who, importantly, did not consent to their data being accessed––to the staggering recently updated estimate of 87 million people. That data was then sold to UK-based political consulting firm Cambridge Analytica.
The Facebook data breach spotlights an unfortunate reality regarding employees' use of consumer messaging apps in the workplace: questionable access to data and data security. If companies don’t provide an official internal communication solution, employees will self-select consumer-grade messaging alternatives like Facebook’s WhatsApp that pose potentially devastating privacy issues which could prove costly to your business.
These consumer messaging apps are not designed for business use, and thus not business compliant, requiring employees to exchange personal information such as cell phone numbers and personal email with company unauthorized users. What’s more, employee data is stored in these unsecured and unmonitored chats via the consumer messaging app.
Unlike consumer messaging tools such as WhatsApp, subscription-based internal communications apps are explicitly created with data security and privacy front-of-mind because they are designed for business communication, not as data mines and vehicles for advertising revenue.
Unlike consumer-facing messaging apps, where your personal data is exchanged for your free usage of the app, subscription-based team communication apps alleviate GDPR non-compliance risk as well without compromising on quality employee connection.
Here are nine of the most impactful differences between consumer apps and digital workplace communication platforms for optimal employee connection and data security: