HR professionals are faced with the daunting task of successfully aligning workforces with the strategic mission and objectives of their organization. Suffice to say while…
What’s the most important operational aspect when it comes to managing your frontline workers? Effective ways to connect them––to their peers and to the rest of the company.
We sat down with Luca Turina, one of our current Customer Success Managers here at Beekeeper, about the importance of an open and innovative company culture. The twist? Luca was actually once a Beekeeper customer before joining our Zurich office!
Having implemented Beekeeper’s mobile app himself as a Project Specialist for Swiss retailer MediaMarkt, Luca knows first-hand how vital employee communication is to improving company culture, and how HR tools facilitate business success.
In my former role, I was working for MediaMarkt, the biggest electronics retailer in Switzerland and in Europe. I read about Beekeeper in the newspaper and I thought it would be a perfect solution because I had just rolled out an employee engagement campaign. However, there was no proper way to communicate this to our frontline workers at all 30 stores.
I had to travel around for about a month to all of the stores to promote this campaign in person. I knew there had to be a better way to facilitate employee communication with our frontline workers who are on the shop floor and communicating with customers.
Things were looking a bit down in the retail industry; it’s been totally shaken up by e-commerce. I was initially impressed by how low-touch a mobile app was, and that was a priority for me in looking at HR tools. In fact, I did most of the rollout myself.
My experience in HR helped me a great deal when I joined Beekeeper. Onboarding was quick because I already knew, and loved, the product. You see things differently as a Customer Success Manager.
Building trust is the first step, so customers feel confident that I can lead them in the right direction. I always tell customers the story of my own journey to implementing a mobile app to improve employee communication and company culture because I really do know how they feel since I’ve been in their shoes.
At MediaMarkt, we had a 70% activation rate after two to three months. Our frontline workers were really engaged with Beekeeper, and especially loved to share best practices via the mobile app. I think HR tools can alleviate a lot of pain points for the HR world in terms of automating some of the most time-consuming process such as payroll or onboarding.
It’s common when thinking about introducing new technology for management to consider employee feedback and criticism. HR teams may get pushback in terms of content moderation and control, but I think once leadership sees the benefits of two-way communication with their employees––and how many more initiatives and innovation is going on from employees––the case for a mobile app is crystal clear.
Given how successful the mobile app rollout was at MediaMarkt, I was asked to talk about my experience deploying Beekeeper at events. I realized how much I could help other HR leaders with my experience.
It is always something different! We’re always adapting and pushing out new features. It’s been an incredible journey to see the product grow and mature as a customer first and now as an employee.
HR tools like Beekeeper give employees a voice, connecting employees to each other across locations, and to get that ‘we’ feeling going. This is crucial to identifying with your employer, feeling invested in your job, and to leading happier work lives in general.