Tribe is an internal communications company working with national and global brands to build employee engagement and internal culture. Clients include UPS, Target, Warnaco, Porsche, Coca-Cola and Embassy Suites. Baskin founded Tribe in 2002 as a branding boutique and quickly grew the business to a $5 million company. In 2009, she launched Starter Cards LLC, a division of Tribe, to create content such as the Start Your Own Company iPhone application and the Social Media for Old Folks webinars. She's also the author of several books, including "Hell Yes! Two Little Words for a Simpler, Happier Life," and 'Run Your Business Like a Girl," which profiled female entrepreneurs.