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Why 73 Questions Only Works for Vogue: Best Practices for Employee Satisfaction Surveys
Why 73 Questions Only Works for Vogue: Best Practices for Employee Satisfaction Surveys
Alexandra Zamolo
Alexandra Zamolo, Content Marketing Manager
2 min read
You may have seen Vogue’s famous “73 Questions Answered by Your Favorite Celebs” video series, which got us thinking about how 73 questions could apply to something we are experts in—employee satisfaction surveys! Voque asks their favorite personalities 73 questions to see what they like, dislike, and share their knowledge, and employee satisfaction surveys accomplish a similar goal. (Although, we think 73 questions is too many for a survey—but more on that later.) Employee surveys are designed to gauge likes, dislikes, and satisfaction levels across the organization and ensure everyone is aligned as much as possible. In November, Sarah Deane, Experience Design expert and Founder of EffectUX, sat down with Beekeeper CEO, Cris Grossmann, for a Q&A session about how to develop the most effective employee satisfaction surveys. The article was published in the Huffington Post to share best practices with readers so every organization can have the right tools to gather meaningful feedback to make organizational improvements.

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With employee disengagement numbers being shown at near 70%, more and more organizations are looking at how they can create better workplace cultures to engage their workforce in meaningful ways, and for good reason. Workforces with higher levels of engagement have been found to be more profitable, have less turnover, and have increased customer loyalty. The business case for engagement is clear – it has been found that disengaged employees cost the American economy up to $350 billion per year due to lost productivity.

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