Former Customer Andrada Paraschiv Heads Beekeeper's New Hospitality Division

Former Customer Andrada Paraschiv Heads Beekeeper’s New Hospitality Division

Andrada Paraschiv was the Executive Director of Communications and Strategy when the company consulted Beekeeper to help overcome significant internal communications challenges after a major reorganization. Parent company FRHI, a global hospitality management company, wanted to centralize internal communications for their three hotel brands, Fairmont, Raffles, and Swissôtel. A primary initial challenge was to find an internal communications solution to bring the nearly 50,000 frontline employees working together as one dispersed, yet united, team.

Beekeeper Employee App Solves Internal Communication and Employee Connection Challenges

In 2013, FRHI had recently undergone reorganization as part of the reorganization process. As Paraschiv recalls, Beekeeper’s team communication tools proved the natural choice to create, “a feeling of one company, one FRHI. We were trying to bring our three hotel brands under this one umbrella. We thought that Beekeeper presented an opportunity to have one place where our team members could showcase their news, achievements, and ideas.”

FRHI team communication app

Prior to adopting the Beekeeper digital workforce app, Paraschiv and FRHI’s leadership and frontline employees were accustomed to communicating exclusively with their company’s teams using traditional internal communication methods such as emails, newsletters, and phone calls. The reorganization brought these cross-property employee engagement and internal communication challenges to the forefront.

Paraschiv saw the potential of Beekeeper as an employee-focused app committed not only to unified internal communications and employee connection, but to mobile collaboration. With the flexibility of Beekeeper’s employee app, around-the-clock accessibility was possible, ensuring that FRHI’s many frontline employees and teams could remain connected in 35 countries, and speaking 22 languages, across time zones, shift calendars, and locations.

The Employee Engagement Benefits and Highly Visual Elements of Beekeeper That Won Her Over

Another key benefit of Beekeeper that appealed to Paraschiv was the highly visual nature of the employee app, essential for FRHI’s international mobile workforce. Through FRHI Talk, chefs could capture culinary offerings as they were made and post photos, menus, and relevant dining information for the entire on-site team—or for teams at other FRHI properties to enjoy and be inspired by.

Best of all, since Beekeeper works across mobile and desktop devices, FRHI leadership, management, and frontline employee teams can communicate, contribute, and engage on-site, on-the-go, and wherever their busy work days take them. Live streams on digital signage in break rooms and other frontline employee gathering spaces provides yet another internal communication layer for the entire FRHI team.

From Beekeeper Customer to Beekeeper Executive Team Member

The increased employee engagement and internal communication numbers after implementing FRHI Talk speak for themselves: about a year into deployment of their employee app, workforce adoption of FRHI Talk soared to 98%. In fact, FRHI was the 2015 recipient of Ragan’s Employee Communications Award for Best Employee Engagement using Beekeeper.

After witnessing first-hand from the customer perspective the transformative effect of Beekeeper’s employee app on both internal communication and employee connection at FRHI, Paraschiv later joined Beekeeper in October 2017 in a newly created role as Head of Hospitality.

In this new role, Paraschiv leads the Beekeeper Hospitality Division to support the increasing demand for better internal communication and employee connection for dispersed workforces. Paraschiv recently led a hospitality expert panel at the National HR in Hospitality Conference and Expo (HRIH) with the Beekeeper team in March 2018, in Las Vegas, NV that broke attendance records for the morning session of the conference.

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Domino's Pizza Improves Team Communication with Beekeeper

Domino’s Pizza Improves Team Communication with Beekeeper

As a global company with over 14,000 stores, Domino’s Pizza realized they needed a better, cross-operational workforce management solution to address major team communication hurdles and to streamline operations company-wide. One of the primary goals was to virtually connect locations to reduce considerable time delays when it came to distribution of crucial information to employees, vendors, and couriers.

Another workforce management and team communication priority was to create a dedicated space where all employees within the organization could connect and interact while enjoying quick access to operational workflows and HR tools.

Overcoming Team Communication Challenges

Prior to implementing their customized Beekeeper team app, Domino’s relied on HR to share schedules, delivery information, and other important notifications with store managers through inefficient team communication methods such as bulletin boards and emails.

Unlike store managers who had daily access to a computer, Domino’s Pizza’s frontline employees, chefs, couriers, and other mobile workers spend the majority of a shift on-the-go. Unfortunately, this meant that by the time these mobile workers received important messages, they were no longer relevant. Even worse, the customer experience was on the line. After all, in the service industry, timing is everything: a late pizza delivery due to team miscommunication could cost you customers.

A Workforce Management Solution: Domino’s Talk Team App

Given these team communication challenges, Domino’s Pizza leadership knew that a better workforce management tool was necessary. The solution needed to empower their dispersed teams without impacting the high level of customer service Domino’s Pizza is dedicated to delivering.

After making the commitment to mobilize and support a digital workforce, Domino’s Talk emerged, a custom team app created using Beekeeper. Working with the Beekeeper Customer Success team to implement Domino’s Talk, the team app simplified all aspects of workforce management with real-time, unified communications across store locations. Management even uses Beekeeper HR tools to automatically distribute onboarding materials like training videos.

Beekeeper Transforms the Domino’s Pizza Digital Workforce

The Domino’s Talk team app leverages some of the key Beekeeper product features, including the ability to enable read receipts to confirm that all employees are up to date on important company information. With HR chatbots, Domino’s employees can easily retrieve their payslips via the team app without having to ask HR.

HR chatbot in Beekeeper's team communication app

Before Domino’s Talk, this time-consuming and costly process took two to three hours to complete, manually stuffing payslips into envelopes and sending them by mail. Another Domino’s Talk benefit is security: in contrast to other third-party group messaging services such as WhatsApp, employees can directly message each other securely and stay in better touch regarding sales numbers, which has increased motivation.

Another benefit of the Domino’s Talk team app is that it has empowered corporate office team members and managers to more consistently recognize exemplary frontline employee performance directly and in a more timely manner with photos or congratulatory posts. The team communication benefits of Domino’s Talk have been so successful that future goals for the team app include using chatbots to conduct employee engagement and satisfaction surveys.

Schedule a demo to see how Beekeeper’s customized team app can dramatically improve team communication for your digital workforce.