The hospitality technology landscape is vastly different from the 1972 inception (many years before the first hotel Property Management System) of The Hospitality Industry Technology Exposition and Conference (HITEC), a now global conference that exhibits the latest innovations in hospitality technology. Until 2017, Hospitality Financial and Technology Professionals (HFTP) has presented this leading hospitality conference in cities across the United States. Last year, the inaugural internationally-hosted HITEC event took place in Amsterdam, the Netherlands.
As an innovative leader in hospitality technology and recent winner of the HTNG TechOvation Award, Beekeeper joins the conference this year to share the latest product updates to our team communication app. Stop by Booth 132 to learn more about how Beekeeper is connecting hospitality workforces everywhere across departments and locations with mobile-first digital communication tools.
Digital Hospitality Technology is ‘The New Normal’
This year, the second annual HITEC Amsterdam is being held April 11–13 at RAI Amsterdam Convention Centre. While online booking systems long ago replaced manual hotel ledgers, opening keynote speaker Nancy Rademaker’s presentation emphasizes the increasingly vital role digital internal communications play in the hospitality industry, and that hoteliers should not underestimate their impact on hotel business revenue.
In “Extreme Customer Centricity in a Networked World,” Rademaker stresses how our hyper-connected digital world has shaped consumer behavior, and how the hospitality industry must prioritize digital internal communications within their hotel workforce to meet the demands of and remain profitable in this digitally-driven market—wherein digital communication tools are the catalyst “to give customers what they want in a warm and human manner.”
Never been to the Netherlands? Not to worry: We’re here to share pre-and-post-HITEC conference ways to network, unwind, and enjoy the best of what Amsterdam has to offer!
1. Best Caffeine Fix: Bocca Coffee
Though weekends can be busy, Amsterdam locals describe the “amazing vibe and service” of centrally-located local spot Bocca Coffee as a “nice and spacious location to chill out.” Beekeeper insider buzz says it’s the place to enjoy the taste of truly exceptional coffee. Get an energy boost before the conference whirlwind begins, or think of it as a caffeinated HITEC networking alternative to the bar.
2. Contracts over Cocktails: Tales and Spirits
Boasting cocktails such as Bartender’s Ketchup and El Tango, and a bar bites menu with eclectic offerings such as oysters, truffle risotto, and ebi katsu, Tales and Spirits serves up intimate class in spades. Though on the smaller side, Tales and Spirits is perfect for a 1:1 meeting with any new leads you discover while at HITEC.
Insider tip: while there’s no dress code per se, house rules suggest you “dress to impress,” and to check in first with the hostess if your group is over six people, as they seat parties over six at their discretion.
3. Finger Food: Everything On A Stick
With a playfully self-explanatory name, food here is served up (you guessed it) on a skewer. With an equally fun philosophy, “Sharing is Caring,” Everything On A Stick’s menu is designed for the social interaction shared dining facilitates. Beekeeper insiders share that: “The exciting part is you are naturally curious how they manage to get certain foods on a stick!” If you prefer your food on-the-go, check out their website to track down their food truck.
4. Amsterdam’s Ultimate Walking Tour: FreeDam Tours
Led by locals (marked by their traffic-light-yellow umbrellas) this is said to be the most comprehensive walking tour available in Amsterdam––and, incredibly, is free for individuals and groups up to six people (though tipping your guide for an amazing experience is highly encouraged). The tour kicks off at Old Church (or ‘Oude Kerk’ in Dutch) covering Dutch cultural history, modern lifestyle, and personal anecdotes. This is a tour you simply can’t get anywhere else.
5. HITEC After Hours: The Heineken Experience
The Heineken Experience is the official tour of the first Heineken brewery, built in the heart of Amsterdam. Due to high demand, this original site closed in 1988, but is still active daily with 1.5 hour tours, available 365 days a year. There are three different tickets: Standard, VIP, and a combo ticket which includes the Heineken tour, a canal boat cruise with a tour guide, and also access to an epic 360 degree view of the city via the A’DAM LOOKOUT, located on top of the A’DAM Tower in North Amsterdam. Naturally, all tours end with two complimentary signature green bottles of the Dutch lager beer.
Want to learn more about how to elevate the guest experience and employee engagement with Beekeeper? Sign up for a complimentary consultation with Connie Rheams, Global Head of Hospitality at Beekeeper, during HITEC at Booth 132.