Interne Kommunikation in Echtzeit beim Roten Kreuz

Beekeeper Provides Real Time Internal Communication for the Red Cross

As an international humanitarian organization, The Red Cross provides worldwide crisis management, global health, and well-being assistance before, during, and after disasters. Part of the German Red Cross, the DRK Säckingen County Association has roughly 80 full-time employees working across several German Red Cross departments.

Real time internal communication is imperative given the time-sensitivity of the emergency and crisis management services the DRK Säckingen County Association provides. From communicating emergency operations and route information to instructions for deliveries of aid supplies and up-to-the-minute updates on volatile safety situations, the DRK needed more reliable and efficient internal communication between paramedics, employees, and other relevant departments.

Internal Communication Goals for Connecting Departments

The DRK Säckingen County Association management identified the following functionalities as essential when selecting a unified communications solution that would best meet their interdepartmental connectivity and crisis management needs:

  • Data security in all employee messaging and communications
  • The ability to sort and share information, and to ensure it reaches relevant teams in a timely manner
  • An intuitive user interface similar to that of a consumer communication tool like WhatsApp, but with more control over who receives content and messaging
  • Overcoming Crisis Management Barriers Across Dispersed Teams

    Prior to adopting Beekeeper’s team app, the DRK Säckingen County Association used WhatsApp as their chosen internal communication platform. Though easy to use, employees felt the communication app was too intertwined with their personal communications so using the app for work-related communications was a challenge.

    WhatsApp also lacked the ability to manage what employees were seeing, as users could selectively sign out of chats and would thus miss crucial crisis management updates. Successfully reaching all employees and making company crisis communications and other valuable information accessible at a moment’s notice was inconsistent and difficult to measure. This was particularly challenging given the highly mobile nature of the work, with employees spread out across offices, sites, and locations.

    Unified Communications with Beekeeper’s Team App

    Many factors set Beekeeper apart when it came to selecting an internal communication tool for the DRK Säckingen County Association’s widely dispersed crisis management workforce:

    1. A professional interface that is clearly and visibly differentiated from consumer messaging tools like WhatsApp.
    2. Dedicated streams on the Beekeeper team app specifically for the German Red Cross’ Rescue Services and Mobile Social Services departments.
    3. Centralized internal communications for both office and in-the-field employees, such as paramedics and other first responders.

    From the management perspective, stream administrators can tailor and organize information for individual departments so employees see only the urgent information that is relevant to them. On the employee side, all content on the Beekeeper team app can be labeled with tags for easy searching and sorting so employees can quickly find the latest updates, protocols, and need-to-know information on-the-go.

    Red Cross Beekeeper team app

    Digital Communication Leads to More Efficient Operations

    One of the most significant changes the DRK Säckingen County Association made by implementing Beekeeper’s team app was transitioning from manually created, printed, and distributed paper announcements to digital internal communication and operations information. Communication streams and group chats are now the channels for distributing meeting notes. Using their Beekeeper team app’s analytics dashboard, senders can track employee open rates by requesting confirmation, which recipients confirm with one click. After implementing Beekeeper, the read rate has increased substantially from 80% to 98%.

    Beekeeper’s team app has improved the efficiency of the DRK Säckingen County Association’s internal communications in the following ways:

    • Vast reduction in emails
    • Less printed notices and updates with the ability to upload PDFs and other files directly to messages and posts in the Beekeeper team app’s streams
    • A mobile, less complicated, and transparent digital internal communication platform

    Today, the German Red Cross has nearly 160 employees in multiple departments across the organization who are active users of their Beekeeper team app. Adoption is also high, with 76% of 99% of activated users engaged and contributing to the Beekeeper team app daily.

    Download the full German Red Cross case study by filling out the form below.


    5 Ways Mobile Collaboration Increases Employee Productivity

    5 Ways Mobile Collaboration Increases Employee Productivity

    Mobile collaboration software gives an entire company a huge boost. Given the advent and success of digital culture, companies should assess how they can implement mobile collaboration to get the most out of their frontline employees, as well as the rest of the company.

    With mobile solutions, such as a mobile collaboration app like Beekeeper, companies can streamline their internal and crisis communication processes and improve employee productivity in five core ways.

    Before you dig in, get a free demo to learn why Beekeeper is the team app to help improve internal communications and employee engagement.

    1. Frontline Employees Can Communicate Faster

    The most obvious benefit of mobile collaboration is that mobile communication allows frontline employees to talk to each other faster. Having geographically dispersed teams doesn’t have to be a barrier. Digital communications with the best mobile collaboration functionality increases frontline employee productivity by offering a more robust and mobile solution to manage schedules, plan a meeting, start a group message to ask a question, and to stay connected.

    Group messaging empowers employees to work collaboratively with faster, streamlined workflows, which increases your team’s productivity as a result. One particularly important messaging application is for crisis communications. With Beekeeper’s crisis communication features, breaking news and updates on extreme weather events or safety alerts can be distributed immediately company-wide or directly to team members in affected regions or locations.

    2. Mobile Solutions Help Managers Get Updates Sooner

    Mobile solutions mean that managers get more detailed updates from frontline employees quicker than they would if they weren’t using mobile communication. Managers can offer course correction suggestions instantly and improve employee productivity when it may be directed at the wrong task. Additionally, implementing performance evaluations and feedback on a faster timetable makes the entire company more efficient, avoiding long waiting periods and bottlenecks.

    3. Create More Cohesive Teams with Mobile Collaboration

    With mobile collaboration, teams don’t need to worry about transportation hurdles, inclement weather, or other issues getting in the way of productivity. Mobile collaboration allows team members to stay in constant mobile communication without losing efficiency, even when working remotely. Everyone on the team can check on their team’s priorities on-the-go and adjust their plans accordingly. Likewise, everyone can see reports from their co-workers in the field, assess what still needs to be done, and delegate remaining tasks.

    4. Improve Employee Productivity

    Mobile collaboration lets employees coordinate solutions to problems more quickly, and provides flexibility to share files, ideas, and tasks on-the-go. Every time there’s an issue or change, employees can come together independently using their mobile collaboration app to tackle it without the need for an in-person meeting or lengthy discussions. With mobile communication, problem-solving is more efficient and improves the entire company’s operations, especially frontline employee productivity.

    5. Mobile Communication Increases Employee Satisfaction

    Mobile collaboration increases employee satisfaction because employees respond well to more streamlined workflows that eliminate tedious tasks and improve the team’s productivity. Mobile collaboration removes common team communication blockers, such as working different shifts or working in different time zones, which makes the overall employee experience better and more seamless.

    Best of all, team members can communicate and collaborate with an employee app across commonly used devices, whether using mobile phones, laptops, tablets, or desktop computers.

    Beekeeper team communication app devices

    Mobile Collaboration Is The Future

    With an increasing number of companies deploying mobile solutions to improve their mobile communication capabilities, employees whose companies embrace the digital future and commit to technological agility are the ones who will reap the largest benefits. A mobile collaboration app like Beekeeper is a prime example of an agile, digitally-focused technology.

    Many daily team communications and operations such as payroll, schedule management, and important company updates are more easily distributed, consumed, and accessible with mobile collaboration apps. Managers and frontline employees alike will enjoy the flexibility real-time mobile communication provides. The Beekeeper mobile collaboration app has features such as group messaging, posting, and commenting functionalities that foster employee connection and improve employee productivity by centralizing team communications.

    Learn how Wheatsville Food Co-Op used Beekeeper for mobile collaboration by downloading the case study.


    Guest using chatbots on a mobile app to check in on a mobile device.

    Chatbots Simplify Hotel Operations and Transform Guest Experience

    It may sound like something out of an episode of The Jetson’s but AI (yes, this includes actual robot assistants, like The Jetson’s beloved Rosie), particularly in the form of chatbots, is making frequent appearances in the hospitality industry. The goal? To improve the guest experience through more efficient internal communication with digital workforce solutions.

    This year’s AAHOA Annual Conference takes note of this growing hospitality trend with a seminar, “Technology To Improve Housekeeping and Maintenance Efficiency,” featuring Dorothy Creamer, Editor, Hospitality Technology; Micah Green, Founder, Maidbot; David Mitroff, Founder and CBC, Piedmont Avenue Consulting; and Raman Rama, President, Sarona Holdings. The seminar focuses on how hotel owners can leverage the latest digital workforce products and services to simplify and improve hotel operations to enhance the guest experience and ultimately drive occupancy rates.

    How Digital Communication Tools Help Increase Bookings


    According to a study of travel review sites conducted by Christopher Andersen, Ph.D, Assistant Professor at the Cornell School for Hotel Administration, higher occupancy rates are directly linked to how high a hotel’s reviews and ratings are. Specifically, the study analyzed Travelocity data that demonstrated that if a property increases its review scores by 1 point on a 5-point scale, the hotel can raise rates and still maintain the same occupancy.

    Notably, Anderson’s findings point to social media as a powerful ally when it comes to consumer booking habits and to making sure a curious browser goes through with booking a room in your hotel. More broadly, these findings reflect an equally important insight: the way we navigate and complete much of the tasks in our personal and professional daily lives revolves around digital technology and informs our expectations of consumer experiences.

    Exterior of a hotel showing four stars.

    Fast Mobile Search Experiences Matter


    The access to and ease-of-use of digital technology, particularly when it comes to mobile devices, affects purchase follow-through. A 2017 Think with Google study showed that if a website takes longer than three seconds to load, 53% of consumers will leave the site and conversion is lost. Put simply, with the vast, instant access to information digital technology provides, consumers aren’t afraid to take the time to compare lodging options—otherwise known as ‘shopping around’—and are using consumer opinions to inform their transactions.

    AI and Chatbots: Partners in Providing an Exceptional Guest Experience


    Far from worrying about frontline workforce replacement, those working in the hospitality industry should view AI, especially chatbots, as valuable communication tools that can boost productivity and enable frontline employees to focus on their primary priority: an exceptional guest experience.

    A hotel’s consumer ratings and reviews will always reflect guest experiences, for better or for worse. The benefits of AI assistance in the form of chatbots are two-fold for your digital workforce, and have far-reaching, positive implications for the hospitality industry. Increased service efficiency means better delivery of a memorable guest experience, leading to brand loyalty and thus greater occupancy rates.

    Here are some of the major hospitality service areas that impact the guest experience that can directly benefit from chatbots and AI automated operations using digital workforce communication tools. For example, your hotel can implement a custom mobile app that guests can download to enhance their stay in relationship to the following hospitality experiences:

    • Room service: Chatbots can virtually take the in-room orders of guests. Chatbots can be programmed to ask a variety of detailed questions to ensure your guests get exactly what they need (like specific condiments on their sandwich, or extra ice in their water) and can even schedule delivery.
    • Guest check-in and check-out: One of the most useful applications of a chatbot is as a virtual booking agent. Chatbots can send reminders to guests regarding the details of their stay, such as check-in and check-out times, and augment them if necessary based on guest requests (for example, extra pillows or special food or beverage items to be in-room upon arrival).
    • Maintenance requests: When a guest encounters an in-room issue, such as a burned-out light bulb or a broken appliance, chatbots can field guest issue reporting so repairs can be made quickly.
    • Special requests: From wake-up calls, “do not disturb” notifications, or delivery of extra towels or toiletries, chatbots can handle instantaneous communication of many of the most common guest requests. Instead of picking up the phone and calling the front desk, guests submit requests with one click using the mobile app. Hospitality teams receive automated notifications of these requests directly, and can complete them more quickly and efficiently.
    • Concierge services: Think of a chatbot as a 24/7 virtual local guide to the best food and entertainment options in the area, including on-premise dining and events. Chatbots can be set with the day or week’s latest events and promotions. Best of all, with your hotel app, guests can consult the chatbot concierge at their convenience, whether in their hotel room or on-the-go.

    Screen shot of a hotel guest reporting a maintenance issue on a mobile device.

    This is all good news for the hotel industry, which is already uniquely profitable and, according to hospitality experts, is poised to experience even higher occupancy rates in 2018. Loyal customers will continue to patronize a hotel property even when rates increase because they are loyal to the guest experience you have created.

    With the help of chatbots and a digital workforce app like Beekeeper, guest services that previously commanded substantial staff time and energy can be automated. When tasks like these are delegated to digital technology, your workforce is free to assist with more complex guest needs and requests that require face-to-face interactions.

    To see how chatbots and AI can increase hospitality revenue, download our white paper, “Digitization of the Non-desk Workforce.”


    Domino's Pizza Improves Team Communication with Beekeeper

    Domino’s Pizza Improves Team Communication with Beekeeper

    As a global company with over 14,000 stores, Domino’s Pizza realized they needed a better, cross-operational workforce management solution to address major team communication hurdles and to streamline operations company-wide. One of the primary goals was to virtually connect locations to reduce considerable time delays when it came to distribution of crucial information to employees, vendors, and couriers.

    Another workforce management and team communication priority was to create a dedicated space where all employees within the organization could connect and interact while enjoying quick access to operational workflows and HR tools.

    Overcoming Team Communication Challenges

    Prior to implementing their customized Beekeeper team app, Domino’s relied on HR to share schedules, delivery information, and other important notifications with store managers through inefficient team communication methods such as bulletin boards and emails.

    Unlike store managers who had daily access to a computer, Domino’s Pizza’s frontline employees, chefs, couriers, and other mobile workers spend the majority of a shift on-the-go. Unfortunately, this meant that by the time these mobile workers received important messages, they were no longer relevant. Even worse, the customer experience was on the line. After all, in the service industry, timing is everything: a late pizza delivery due to team miscommunication could cost you customers.

    A Workforce Management Solution: Domino’s Talk Team App

    Given these team communication challenges, Domino’s Pizza leadership knew that a better workforce management tool was necessary. The solution needed to empower their dispersed teams without impacting the high level of customer service Domino’s Pizza is dedicated to delivering.

    After making the commitment to mobilize and support a digital workforce, Domino’s Talk emerged, a custom team app created using Beekeeper. Working with the Beekeeper Customer Success team to implement Domino’s Talk, the team app simplified all aspects of workforce management with real-time, unified communications across store locations. Management even uses Beekeeper HR tools to automatically distribute onboarding materials like training videos.

    Beekeeper Transforms the Domino’s Pizza Digital Workforce

    The Domino’s Talk team app leverages some of the key Beekeeper product features, including the ability to enable read receipts to confirm that all employees are up to date on important company information. With HR chatbots, Domino’s employees can easily retrieve their payslips via the team app without having to ask HR.

    HR chatbot in Beekeeper's team communication app

    Before Domino’s Talk, this time-consuming and costly process took two to three hours to complete, manually stuffing payslips into envelopes and sending them by mail. Another Domino’s Talk benefit is security: in contrast to other third-party group messaging services such as WhatsApp, employees can directly message each other securely and stay in better touch regarding sales numbers, which has increased motivation.

    Another benefit of the Domino’s Talk team app is that it has empowered corporate office team members and managers to more consistently recognize exemplary frontline employee performance directly and in a more timely manner with photos or congratulatory posts. The team communication benefits of Domino’s Talk have been so successful that future goals for the team app include using chatbots to conduct employee engagement and satisfaction surveys.

    Schedule a demo to see how Beekeeper’s customized team app can dramatically improve team communication for your digital workforce.


    Beekeeper is the team communication app for the digital workforce

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    Digital signage content is extremely useful for any hotel to keep employees in the digital workforce informed and operations running smoothly. It’s typically looped on TV’s in hotels’ break rooms and cafeterias where it can be easily viewed by every employee. It’s an effective way to share company updates, best practices, new protocols, safety alerts, colleague recognition—the use cases are endless. However, it is regularly outdated or irrelevant, and therefore ignored.
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    10 Ways to Reach Your Non-Desk Employees

    Many companies struggle with keeping their mobile workforce of non-desk employees and remote workers aligned with the business. They aren’t regularly a part of the company’s internal communication circle. This can turn into a big problem as non-desk workers become less engaged, which results in costly turnover. With the Beekeeper team app, improve your unified communications for both frontline workers and your mobile workforce.
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