There is a lot of talk about the “digital workplace,” which is the virtual equivalent to the physical workplace and encompasses all the technologies companies…
These findings beg the question about how the digital workplace tool market is aligning with business goals and positively impacting ROI. Naturally, this leaves companies wondering what tool to implement and why, and how to accurately measure ROI from implementation. Data is a good start, but without a way to adequately assess and communicate what it means for your business, the success of your digital workplace isn’t guaranteed.
Having a communication strategy in place is a good first step towards benchmarking your digital workplace. After all, companies can’t expect evolve and innovate without effective alignment around and deployment of workforce management technology.
Depending on your business and objectives, here are some of the most impactful KPIs to establish and measure as you plan for, implement, and evaluate your communication strategy with mobile technology for your digital workplace.
Establish the goals and outcomes for operations and workforce management with intentional involvement of your management teams and employees. For example, for predominantly mobile workers and non-desk teams, a SaaS-based digital workplace tool might be the best route to maximize organizational agility across locations, shifts, and departments, regardless of industry. Better and more varied forms of digital communication are making mobile and remote working one of the most significant digital workplace trends.
Measure employee satisfaction and pay attention to retention for non-desk workers. Look at what would be most appealing and compelling for your workforce in terms of upskilling, such as diploma or degree completion assistance, or time-off and funding for advanced certifications specific to their role.
Use your digital workplace technology to measure what online video courses receive the most views, for example, and ask for feedback regularly to gauge the progress and engagement with these resources.
According to research on 2019 trends on how to improve the customer experience, gaps in employee knowledge and training is the main obstacle keeping companies from reaching their customer experience goals. In fact, 17% of competent companies (farther along one the company maturity scale) report this as the main obstacle. Look at external reputation and customer ratings, and track growth before and after new technology implementation to improve it.
Discovering and addressing knowledge gaps in your workforce is another KPI to pay attention to. This can be addressed in two key phases as you compile your communication strategy:
“If enterprises cannot plan ahead for and successfully execute digital transformation they risk losing their competitive advantage along with the opportunity for market share and revenue growth. To truly measure the success of digital workplace development, organizations must take a proactive approach and use data to qualify and quantify the demand for the roles, skills and technologies needed for digital initiatives.” –Alex Brower, VP Market Research, Cloud Academy