Is your business ready to pivot from traditional workplace communications in the age of digital transformation? Current digital workplace trends require that businesses have policies…
The World Economic Forum’s Annual Meeting just ended and I’m excited to share the insights I gained about the digital transformation and the future of mobility. I was invited to attend two sessions that relate to topics we frequently discuss at Beekeeper and drive our product evolution.
First, here’s a little background about the event in case you aren’t familiar. The World Economic Forum (WEF), a Swiss non-profit foundation, was established in 1971 to improve global affairs “by engaging business, political, academic, and other leaders of society to shape global, regional, and industry agendas."
The forum is best known for its annual meeting at the end of January which brings together more than 3,000 top business leaders, international political leaders, economists, journalists, and even celebrities for four days to discuss the most pressing issues worldwide.
Below are some of the key digital transformation trends from the events I attended:
Since I studied Computer Science at ETH Zurich, I was especially eager to attend their private event about the future of mobility. Swiss Federal Councillor Doris Leuthard, CEO of Swiss Federal Railways (SBB) Andreas Meyer, Vice President for Research and Corporate Relations at ETH Dr. Detlef Günther, and ETH President Lino Guzzella announced an exciting mobility partnership.
ETH Zurich is partnering with SBB to launch the ETH Mobility Initiative that will invest 100 million over the next ten years in mobility research and teaching. The purpose is to make better use of the existing railway infrastructure. In fact, Meyer stated, “Our goal is to get up to 30 percent more capacity from the existing rail network.” Using SBB’s traffic and passenger data, experts from ETH will use their models to calculate optimal traffic flow. By analyzing all the data and deriving trends, they plan on making public transportation much more efficient by utilizing digital mobility. SBB is a prime partner because they have the resources to put ETH’s research into practice quickly.
Hirzel. Neef. Schmid. Konsulenten and CEBIT organized an event to share insights about strengthening cooperation — the official theme of the WEF this year. Speakers focused on the digital transformation, including machine learning, AI, and how to use digital to bring people together and combat fragmentation.
Following the keynote, they held a panel discussion with Martin Ott, Managing Director Central Europe at Facebook, Danilo Bertocchi, Enterprise Sales Manager at Tesla, and Jürgen Schmidhuber, Scientific Director at IDSIA.
Digitization opens the door to endless possibilities to create a more connected and efficient world, both in the personal and professional sense. With the intersection of AI and machine learning, we can attain so much data that can help improve both the employee and customer experience. However, the biggest problem is the lack of support and education surrounding this topic.
To reap the benefits of digitizing your workforce, you need to empower your teams with the right education and tools. In the Q&A session, an attendee asked Ott how he will help digitize subject matter experts.
The discussion made evident that everyone has a different understanding of digitization and there is a great need for management to become more knowledgeable on the topic. Most executive teams don’t know what to do with new digital tools, how to use them, or even why they need them.
He explained how Facebook aims to use digital to build communities and create a more open, connected world. The social media powerhouse is constantly developing resources to aid in the digital transformation. Online tutorials, courses, community hubs , etc. are all part of their strategy to educate users.
Connecting people is of course at the very core of what we do at Beekeeper, but the idea of educating and supporting your customers to help them achieve the change needed to digitize their workforce and fully benefit from the digital tools they have at their disposal also really resonated with me.
We talk to customers on a daily basis who have been sold various software tools, but because they don’t get the right support to sell the benefits at each level of the organization or educate users on how to optimize existing processes with the new tools, adoption often fails. This is why, at Beekeeper, we have focused on developing a wide range of high-quality resources to help customers be successful in adopting our product.
Our Customer Success team knows each customer’s challenges and objectives and support them every step of the way. From understanding how Beekeeper can help them reach their goals to ensuring every single employee has access to information about the product and how to use it.
We also have our own suite of digital resources, in the form of a Help Center and e-learning courses, to enable customers to learn in their own time and always have the information they need on hand.
We know that to achieve our own goal of shaping digital workplaces for 2 billion frontline employees, we must act as a partner rather than a provider.
Header image copyright by World Economic Forum / Walter Duerst