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How to Get Meaningful Data from Your Employees Via Surveys

How to Get Meaningful Data from Your Employees Via Surveys
Andreas Slotosch
Andreas Slotosch, Chief Growth Officer
4 min read
On the Beekeeper blog we’ve talked a lot about different ways to keep the lines of communications open with your employees. One of the best ways to get honest feedback and improve employee engagement is through customer surveys. If done right, surveys can help you fix internal issues, improve company culture, and give your employees a chance to be heard. Here are five things you can do get signal instead of noise from your employee surveys:

1. Shoot for a 70% Response Rate on Employee Surveys

According to OfficeVibe, a 70% response rate is ideal from employee surveys. You might think, “Wouldn’t 100% be better?” Well, if you’re well above that, you probably unnaturally enhanced your participation rate with too many incentives (think gifts and prizes). If you’re far below that, you won’t have a representative sample from which to glean insights from.

2. Assure Your Employees that the Survey Results will be Anonymous

Although some argue that anonymous employee surveys can do more harm than good, anonymous surveys allow you to get honest feedback and accurate results. Otherwise, you risk polluting your results with self-serving qualitative data that will be counterproductive if you act on it. By being transparent and telling your employees how you plan to keep their responses anonymous, you can assure your responses will be as honest.

3. Indicate What you Plan to do with Your Results

It’s one thing to explain why you are initiating an employee survey and what you plan to do with the results. It’s quite another to send out the survey via email without giving any context behind your request. Lay out your plan for the survey and make sure to mention explain what you will do with the data. Show how you will keep their responses secure and how management will approach the implementation of the insights they glean from the data.

4. Keep It Short

Remember the last time you took a long survey? You probably started rushing through your answers without giving the questions much thought because you were racing to the end. This is the danger of long surveys, as employees can become impatient and begin to give inaccurate answers just to get through it. Keep in mind thatn abandonment rates can reach 20 percent for surveys of more than 7-8 minutes. There isn’t a set amount of questions you should limit your survey to, but respect your employees time and keep them as long as they have to be to get the data you’re seeking.

5. Act On Your Results

The biggest mistake to avoid after conducting an employee survey is not acting on the results. As Chris Ippolito, a manager at PriceWaterhouseCoopers says:
  “If you are going to ask for opinions, it is incumbent upon you as a leadership team to act upon the results.”
You’ll upset your employees and lose their trust by not making use of their survey results. If you’re looking to create your own employee survey, Qualtrics has three sample surveys you can use to model your own after. Melcrum also offers their top 10 questions for employee surveys. The bottom line is employee surveys can boost engagement and also lead to real business gains you would have never seen if not for the insider insights of your staff. There are nuggets of wisdom waiting to be found, its up to you to go to your employees and discover them.

Are you interested in improving the way you collect feedback from your employees? Get in touch with us to find out more about Beekeeper - mobile communication tool for teams and companies, and we’ll be more than happy to show you how you can reach and engage your field employees, as well as collect feedback from them in a simple and secure way.