Unlike many industries struggling to adapt to changing technologies, hotels have experienced significant business growth within the past decade. Our eBook, “Hospitality Trends for 2020,”…
Low employee engagement. High turnover. Inconsistent guest experiences. With dependence on dispersed, mobile workforces, the hotel industry is easily susceptible to these less-than-desirable outcomes. There’s a common denominator that directly impacts every element of a hotel’s performance: internal communications.
When you make internal communications an intentional strategy, rather than an ad hoc approach, your hotel operations will flip those downward trends. This means including every employee in hotel communications. Connecting to your workforce through an employee app lets them know they, and their work, are important to the success of the company. That triggers a spike in employee engagement which makes your team more productive, and dedicated to delivering a stellar guest experience.
Still not sure why you need to prioritize internal communications? 82% of the hospitality industry is planning on investing in tech for their deskless workforce in 2019 which includes mobile-first employee apps. If your hotel doesn’t keep up, your competitors will experience the ROIs of superior internal communications and the benefits that go along with it.
Here’s why you can’t afford to ignore your internal communications any longer.
Hospitality has a notoriously high 70% turnover rate, one of the highest of any industry. It’s an expensive problem to have.
Deskless employees are often excluded from internal communications which contributes to lack of commitment to their employer. Connecting with them through an employee app establishes a bond between a hotel and its workforce which creates a sense of loyalty. 88% of hotel employees have said they feel more informed with Beekeeper.
When hotel employees are recognized and included, they are less likely to leave to find that job satisfaction someplace else. In fact, properties with 300 employees save $100,000 on turnover costs with Beekeeper.
Implementing a digital internal communications solution can change these high turnover trends in your hotel by building a relationship with your workforce. 1 Hotels, with two New York City properties and one in Miami, saw their turnover drop to 39%, almost half of the industry norm, when they connected their workforce through the Beekeeper employee app.
There are many avoidable hotel operation expenses directly linked to employee engagement, including retention, productivity, guest experience and bookings. Overall, only a third of employees feel truly engaged in their work. That number plummets to 13% for frontline workers.
Here’s the good news. It’s a costly problem with an easy solution. An employee app creates a two-way internal communications system that supports an inclusive culture, gives every employee a voice, and more meaning to their work. In fact, 97% of employees were more proud to work for their hotel after they started using Beekeeper.
Streamlined, inclusive internal communications increases employee engagement, and your hotel will experience results like:
Traditional hotel employee communication methods have relied on in-person meetings or easily-missed bulletin board messages. It’s like playing a game of telephone with hundreds of people. Communication is only effective when it makes it to your intended audience. Miscommunication means information slips through the cracks and tasks are not completed leading to inefficient hotel operations that will have a negative impact on the guest experience.
Secure, real-time communication delivered with an operational communication platform ensures uninterrupted workflows for smoother hotel operations. In fact, over 80% of a hotel’s staff is reached immediately with Beekeeper. To further reduce the chance of miscommunication, look for features like inline translation so employees can send and receive messages in their preferred language.
It’s time to recognize the importance of internal communications in creating a competitive brand for employees and guests. Your hotel will never be the same – it will be better.