Building an effective internal communication strategy starts with understanding how to efficiently distribute important information to those in your workplace who depend on it. This…
Developing an internal communication strategy for office workers has a fairly well-established playbook, but have you considered doing the same for your frontline workers? Given the mobile nature of their work, this historically-overlooked group necessitates different workforce solutions.
Namely, distributed workers don’t have access to email, and instead depend on printed materials and other offline communication channels to get the information they need. This presents three major challenges for developing a viable communications strategy for non-desk workers:
How do companies wade through the digital noise and find a communication tool that can be accessed successfully by both your office-based and mobile teams?
72% of employees already use a mobile device and social media platforms. In order to communicate with your distributed workers, your workforce solutions need to meet them where they are. Implementing a mobile platform like a workplace app as part of your communication strategy is the best way to communicate with them. As more and more millennials and their counterparts Gen Z enter the workplace, the need for a mobile platform grows.
Because non-desk workers aren’t present in the office, it can be hard to engage with them via traditional techniques and incentives. The perks of office life, like company provided lunches, events, and group fitness, aren’t really an option for non-desk workers. Distributed employees also don’t get as much built-in time with managers as they don’t see them on a regular basis.
An effective communication strategy has long been linked to employee engagement. In fact, there is a linear relationship between well-organized and effective communication and increased employee engagement. A transparent, real-time workplace app increases employee engagement, which results in:
Mobile workforce solutions only work when the tool is actually used. A successful and engaging implementation process can help mitigate the risk of low adoption and engagement. Here are three communication strategies that will help your company put a new workplace app into action:
A successful implementation process will lay the groundwork for a successful adoption and a healthy communication platform.
In order to adequately reach your workforce, you have to keep them engaged. It’s important to make sure you craft an intentional and focused content calendar to keep them interested. Non-desk workers rarely get recognized for the work they do, and with traditional internal communication, they often wouldn’t even know if they were recognized. Provide a platform where employees can share each other’s achievements and updates, and be notified instantly when they do. This will facilitate conversations, and further encourage employee connection.