Employee branding is important but often undervalued, perhaps because employers are so focused on how their brand appeals to those outside the company. But employee…
Benefits have become an increasingly important consideration for workers. Many job seekers today are even willing to take a lower paying job that offers superior benefits over a higher salary with inferior benefits. However, effective benefits communication is lacking in many organizations.
Benefits are vital to employee welfare, as well as creating a sense of security and peace of mind. They can attract top talent, build trust, loyalty, and satisfaction, and benefits communication helps reduce turnover.
All of this sounds great right? Unfortunately, benefits packages have become increasingly complex so many people don’t fully understand all that is available to them. Some companies have found success in creating benefits packages tailored to different age brackets, but they still struggle to relay the relevant information to a diverse and distributed workforce.
Where’s the value in having benefits if employees don’t know what they are or how to use them? Here are a few tips on how to improve benefits communication with a mobile workforce:
Many benefits are centered around deadlines—the biggest example being open enrollment. This period is when workers are eligible to make changes to their healthcare benefits, making it one of the most important aspects of any successful benefits program.
Unfortunately, many HR departments struggle with getting colleagues to enroll or make changes on time. This is often due to employees, especially non-desk employees, not receiving vital information in a timely manner, including open enrollment deadlines.
The best way to ensure coworkers enroll on time is to start early and communicate often. Mobile communication is a great way to do this since you can set up automated notifications/reminders in small and easily digested messages and posts.
The most effective mobile communication platforms also allow for easy customization and personalization, allowing companies to target specific groups with language that will engage them. Ideal platforms also allow companies to see who is and isn’t engaging with the reminders. This gives HR departments insight into what works and what doesn’t, empowering them to improve their communication strategy.
Read receipts are useful, but they don’t require confirmation that something has been read. For critical matters, such as participating in open enrollment, you need confirmation that a message or document has been read or a video has been viewed.
Confirmation campaigns provide an extra level of accountability and management knows for certain whether or not someone has seen it. If employees don’t take action, management will know they chose to ignore it and can either reach out or refer back to the campaign if they encounter complaints about missing a deadline.
Consistent communication is the key to success. Colleagues need to be reminded what the program offers with regular prompts, notifications, and other messages. Communication from the top level is also important as people will be more likely to participate if they know there is support from all levels of management.
One key way to improve benefits communication is by simply asking colleagues what is most convenient and useful for them. With a mobile platform, you can distribute polls and employee surveys to elicit quick feedback about current communications and how they can be more effective.
Creating employee surveys and compiling responses may sound time-intensive (and it is when physical questionnaires are involved), but new digital workplace tools make the process so easy you’ll wonder how you did it any other way.
You can create, distribute, and collect feedback in mere minutes using a pre-determined list of employees. If and when people don’t send responses, you can even automate reminders. Once everyone has completed the survey, all the data is captured in the analytics dashboard where you can analyze responses and come up with a strategy that works for everyone.
Or, if there isn’t a “one size fits all” solution, employees can be segmented into targeted groups so they will receive more relevant content.
There are so many ways to use mobile technology in your benefits communication—and the right platform can ease or even automate the process. Not to mention your colleagues will appreciate the simplicity and ability to stay well-informed!