While it may be true that advances in mobile technology have freed up field workers from the chains of paper-based tasks and phone calls, they…
There is plenty of talk about improving corporate communications, but too often a company's field workers are ignored or not prioritized. Whether it’s the retail, hospitality, or transportation industries, it is essential to have effective workplace communication with your field workers to:
We’ll show you how you can make sure you’re field employees never feel out of the loop and connected to your company.
This process also gives management valuable insights into how to engage their field employees. If you are concerned with getting honest employee feedback consider using anonymous qualitative surveys to get responses you otherwise wouldn’t get from you field workers.
For example, they started having Safety Roadshows, where executive management would go out to work sites and discuss safety issues with workers. By engaging their workers they were able to improve communications to the point that over 72 percent of workers now rate their internal communications as ‘good’ or ‘very good’.
The value of improving workplace communication doesn’t only improve the lives of your most important kind of capital – your employees – but it also affects your bottom line. For companies like Leighton Contractors, higher levels of employee engagement can result in a 50 percent decrease in accidents. What’s more, companies with high levels of employee engagement can see an average of 19.2 percent improvement in operating costs.As Nitin Thakur, the head of communications at Max India Ltd., a Indian conglomerate that focuses on service businesses, says:
“If you use event and engagement based tools, then the blue-collar workers are more responsive. From my experience, creating a sense of involvement amongst the blue-collar employees can help register the message far better. They feel valued and wanted, which helps break the class-divide that invariably develops amongst the white collar and field work force.”