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Why It’s Time for Your Company to Embrace a Bottom-Up Leadership Approach with an Internal Communication Tool

Why It’s Time for Your Company to Embrace a Bottom-Up Leadership Approach with an Internal Communication Tool
William Babakhian
William Babakhian, Senior Account Executive
8 min read

“I just don’t want to encourage bottom-up communication in my organization.”

We get it. Change is scary. If your company has been communicating with your employees the exact same way for years, it’s a tough pill to swallow when someone comes along and suggests a different internal communication strategy than what you’re used to.

We’re passionate about empowering frontline employees and giving every single worker a voice within the organization. Doing so requires a commitment to bottom-up communication that can be scary — but it can also revolutionize morale, productivity, and even improve the quality of life for your frontline employees.

Trust us. We’ve heard all the concerns about bottom-up communication there are. But the reality is that top-down communication just isn’t enough anymore.

Your employees want to be engaged. They want to hear real talk from you. They want to feel included. They want to be part of the team. So let them. Give them the chance to be heard.

The results just might just exceed your wildest expectations of what an internal communications tool could ever do for your business.

Here’s how bottom-up communication with an internal communication tool can transform your business for the better. . .

First of All, What Exactly Is Bottom-Up Communication?

According to our friends at smartsheet, bottom-up communication. . .

“Revolves around the inclusion of all employees, their ideas, and their perceptions of the business in order to make the most informed decisions.”

We’ve illustrated how the hierarchy of information flows within an organization in this pyramid of communications.

When there is a disconnect between the flow of information between these three hierarchical layers within an organization, the business becomes vulnerable to morale-crushing problems like high turnover, complacency, and misinformation.

Why Bottom-Up Communication Is More Important Than Ever

With the employee experience top of mind for many companies these day, bottom-up communication is an essential component of improving the employee experience at an organization. 

Here are just a few reasons why bottom-up communication is more important than ever. 

Encourages Collaboration

Companies without bottom-up communication are in danger of becoming siloed — one of the biggest motivation killers of all time. When employees are encouraged to work together, it creates a sense of community, which is an essential element of employee retention.

In our recent study on company culture within the hospitality industry, we found that participants consistently cited the strong relationships they enjoyed with their co-workers as a major part of building a strong company culture.

Builds Morale

When your employees feel included and valued, they thrive. Not only does higher morale improve workplace relationships, your employees will be happier, too.

Low morale can have disastrous consequences for your business. It seeps into every aspect of your company, from productivity levels to customer service.

According to one study in the National Social Science Journal,

“The employee environment is very important and morale must be maintained. Researchers revealed that 69% of workers experienced condescending behavior and that these workers would be more likely to make derogatory comments about their company to others. This could affect customer base ultimately preventing customer loyalty and possible loss of profits. This survey also suggested that 40% slowed down so that deadlines were not met, and 43% were rude to a customer or client.”

Gives employees a sense of ownership, which makes them more invested

Do you want a labor force who does the bare minimum just to scrape by? Or do you want employees who consistently go above and beyond to help the company succeed?

Bottom-up communication not only improves morale, it actually makes your employees — from management to the frontlines — feel more emotionally invested in their work.

Crowdsources Solutions

When everyone in the company is motivated to solve a problem, the problem get solved much faster than if just one person is tasked with figuring it out themselves. The more that teams, individuals, and locations are talking to each other and sharing information, the more shared knowledge the company has, which makes it better poised to solve problems.

11 Must-Have Features of a Bottom-Up Internal Communications Tool

Not all internal communication tools are created equal. If you’re going to commit to promoting bottom-up communication within the company, then you need to be really picky about which technology you use to facilitate it.

Here are 11 features you absolutely must have in an internal communication tool.

  1. Digital signage: Broadcast your company’s messaging everywhere — from the break room to the boardroom.
  2. Document management: Put everything your team needs in one place.
  3. Real-time communication: Because when you’re out on the floor, you need information now.
  4. Push notifications: So you’ll always stay up to date.
  5. Employee recognition: Because everyone deserves a pat on the back for a job well done.
  6. Cloud-based file sharing: Because storage fees are ridiculous.
  7. Commenting: Hence the whole “bottom-up” communication thing
  8. Analytics: Know for sure that what you’re doing is actually working
  9. Voice messaging: Because sometimes you just don’t have the time to type out a message
  10. Fairplay rules: Because guidelines are a good thing.
  11. Location management: Because different teams and locations have different needs

Pro tip: Your platform should also be mobile-friendly, and ideally it should have an app version as well as a desktop version of the software. This way, it meets the needs of both desk and non-desk workers.

Why You Need an Internal Communication Tool for Bottom-Up Communication

A strong internal communications tool is a necessity for any company with a mobile workforce.

Your platform should empower employees, foster connection, facilitate employee engagement, and increase team productivity through streamlined communications.

See how Wireless Vision uses Beekeeper to streamline their operations.

Beekeeper’s internal communication tool gives companies a single place to hold important information that’s easily accessible to those who need it.

Here are some of the top benefits of Beekeeper:

A Customized Experience

Our open API makes it easy to implement application integrations giving your company the optimal experience. Beekeeper’s internal communications tool streamlines your experience to meet the unique needs of your organization. Our list of application integrations can be found on the Beekeeper Marketplace. These integrations can help leaders in your HR department, communications leaders, operations management, and Business Leaders.

Easy to Access Updates

Beekeeper connects employees from different offices and locations. This is especially important for a business communication app when you need to send out updates to all of your locations.


Administrators on a team app can access an analytics dashboard to see how employees are using the app. Management can see what strategies are working or not working when trying to reach the entire workforce.

Data Privacy

For managers concerned about security on Beekeeper’s internal communication tool, Beekeeper has a full list of security compliances including GDPR, ISO 27001:2013, and HIPAA security.

Personal Privacy

With Beekeeper, users don’t need to provide personal information to connect with others. If you need to get a hold of someone, you don’t need to add them to your contact list by phone number or email, you can contact them directly from the app.

Multiple Ways to Add Users

Not every employee will have a company email address. Beekeeper is the internal communication tool where administrators can add users based on QR codes or individual usernames. To add a user with a QR code, an administrator pulls up a code on their phone, and the new user scans it once they download the app.

How Does Implementing Beekeeper’s Internal Communication Tool Work?

Our internal communication tool can be easily adopted into your mobile workforce. If you’re interested in learning more about how Beekeeper can help you, you will be connected to a member of our customer success team.

They will meet with you to understand how your current internal communications operate and what you hope to gain. Together we will draw up a plan to achieve your communication goals.

Once you are ready to move forward, our team will share insight and provide tools to successfully implement Beekeeper. Once you start rolling out our internal communication tool, share with us the impact on your internal communications, employee engagement, and team productivity! From here, we can work to build out communication strategies for the year.

You can also request a free demo where our team will show you the unique features of the Beekeeper internal communication tool. Our demo is interactive and allows you to see how easy it is to use our app. You are encouraged to ask questions throughout the demo for things that need clarification.

We want to know what you’re interested in seeing, so your potential uses of Beekeeper help to guide our demo so we can give you a clear understanding of how Beekeeper can work for you. This demo includes Beekeeper as a mobile team communication app and our desktop view.

Beekeeper is the chosen internal communication tool for a large number of companies across a wide range of industries including Hilton, Seaboard Foods, and Dominos. Find out how your company can implement Beekeeper’s internal communication tool to improve workplace productivity.

Ready to embrace the bottom-up communication revolution? Request your free demo of Beekeeper today.