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Your Guide to Internal Communications and Employee Engagement
Measure Employee Engagement with Internal Communication Analytics
Measure Employee Engagement with Internal Communication Analytics
Alexandra Zamolo
Alexandra Zamolo, Content Marketing Manager
5 min read
Beekeeper is the business communication app that provides employee engagement analytics for your admin users in a powerful dashboard. This tool allows you to analyze metrics and understand how many employees are actively using internal communications tools. With this knowledge, you can then strategize ways to increase employee engagement and improve unified communications. Here's a guide to using analytics for establishing, defining, and measuring employee engagement for better results and a better workplace. Measuring employee engagement and internal communication within your organization is often overlooked, although it’s crucial when it comes to smooth operations. According to Forbes, employee engagement results in higher productivity, better service, and greater worker longevity. It also results in a more lucrative and rewarding business structure. An effective way of measuring employee engagement is through tracking internal communications using an employee engagement tool. Knowing how often employees connect, when they’re reading your messages, and what their attitudes towards work are can help you develop an overview of where your organization’s employee engagement stands. Here’s why measuring employee engagement and internal communications is so important, and how you can measure these stats with a business communication app that features an analytics dashboard.

Internal Communication

Internal communication involves everything from phone conversations between two co-workers to emails sent to the whole company. However, today’s technology allows companies to tailor internal communication systems to their needs. For example, a business communication app for non-desk industries like hospitality, retail, and manufacturing allows employees to take their communication mobile as they move around the property, sales floor, or warehouse. Between directly interfacing with customers and conversing with co-workers, employees need to stay connected. Direct messages, group chats, and custom campaigns allow employees to connect in new and efficient ways. These internal systems take away the frustration of tracking emails, phone calls, and text messages to get messages across. Here's what analyzing a campaign with Beekeeper looks like.
measuring employee engagement with team communication and HR analytics tools like Beekeeper
Measuring employee engagement by analyzing a campaign in Beekeeper

Employee Engagement

Statistics show that disengaged employees cost companies between $450 and $550 billion a year, so it’s clear engaging employees is more important than ever. An essential employee engagement best practice is proper communication. When you send a message to an entire department or even the entire company, what are the odds someone will miss the notification? It’s hard to know for sure who’s out there reading your messages without a tool for measuring employee engagement. However, an analytics dashboard for your business communication app will tell you who has read your communications and when. Functions like automated reminders and confirmation receipts keep everyone connected. This means it’s more likely that every employee will read your message. Customized user experiences also help personalize each employee’s communication app access. Each role within a company dictates each user’s experience, while company news and updates reach all employees. Within this system, employees can connect seamlessly with neighboring departments, team members, and even the CEO when necessary. There is also a social aspect to some internal communication platforms where employees can create posts that colleagues can like and comment on. This facilitates a culture of connectedness and transparency, engaging employees.

Why Is Measuring Employee Engagement Important?

Measuring employee engagement with peers and teams gives a broader picture of an employee’s depth within the company. People who tend to ignore communications, for example, or read them immediately but choose not to respond, generally aren’t fully engaged with their work. Finding out who is engaging in communications through a business communication app is just as important as knowing how they’re engaging. Sending out surveys or requiring confirmation receipts helps discern connectivity within teams and can highlight areas for improvement. Honing in on employees’ engagement can tell employers whether their methods of creating a positive workspace are successful. For example, Entrepreneur reported that Google claims an average participation rate of 90%. This is due to a combination of employee feedback and constant adjustments to ensure optimal employee engagement. While Google’s massive success is happening on a larger scale, even small businesses can benefit from assessing their employees’ participation and making changes to company culture and processes. For example, polling employees on what they feel makes a competent manager can help identify those traits in existing staff and help weed out undesirable applicants in future hiring scenarios.

Analytics Dashboard

An analytics dashboard provides crucial data on employee engagement for HR analytics. Real-time statistics, internal communication updates, and survey data analysis give you tools to decipher your employees’ behavior and engagement. Seeing these results gives employers the insight they need to determine whether to increase staffing, change processes and procedures, or make upgrades to facilities or software. Learning who is reading what and when dictates optimal timing for messages and meetings, while employee surveys help a company keep up with employee preferences over time.

How to Measure

Employees use team communication tools daily, but what’s the best way to measure what they’re doing with those tools? Here are a few examples of best practices for measuring employee engagement: