Some call them the Millennial Generation, while others refer to them as the Generation Y, but they're most commonly known as just Millennials, people born…
You may have read our previous post on why millennials love Beekeeper and wondered if our platform was developed for a specific generation. The answer is no. Beekeeper was created especially for non-desk workers of all ages. Find out why so many baby boomers trust Beekeeper as their preferred mobile communications solution.
As time goes by, population pyramids are reshaped and the very first generation to adopt personal computers represent a larger proportion of our communities. I am talking about the baby boomers. Fifty years ago, baby boomers were called the “youth quake” to describe how they were shaking up popular culture. Today, we’re living in the early stages of a “grey quake” that sets specific consumption, marketing, and operational standards around the world.
With economists' forecasts about older consumers' growing impact on the business landscape, we can explore three reasons why the baby boomer generation has embraced Beekeeper as their mobile communications platform.
One of our clients, Globus, a Swiss department store company, initially approached Beekeeper with the goal of improving low engagement among their employees. Soon after adopting Beekeeper as their mobile communications solution, they saw firsthand how the app resonated with employees of all ages.In the beginning, a 64-year-old employee was afraid of downloading Beekeeper to her smartphone. Two weeks later, she approached the head of communications — she was so proud that she had to shown the app to her grandchildren. Now she’s one of the most active users! Another 60-year-old employee bought himself a smartphone just to be able to participate on the app. Beekeeper was able to connect the vast network of Globus workers regardless of age.
Baby boomers represent a considerable 29% of the US workforce, so it's important for organizations to include them in their communication strategy. Companies need to be prepared for the upcoming “grey quake” by having an innovative, friendly tool that helps baby boomers feel engaged and communicate easily at their jobs.