Unlike many industries struggling to adapt to changing technologies, hotels have experienced significant business growth within the past decade. Our eBook, “Hospitality Trends for 2018,”…
For young professionals, bleisure is the perfect opportunity to take an extended vacation after a week of mandatory meetings and networking mixers. Not only do these extended vacations help keep hotels full and dinner reservations booked, but a happy millennial in vacation mode is also more likely to spend money on other amenities and upgrades while staying at your property.
Appealing to the millennial traveler certainly requires an investment in mobile technology, but did you know that employee experience directly impacts guest experience? With staff retention a challenge in the already attrition-heavy hospitality industry, cultivating and sustaining employee connection and satisfaction is an absolute must. Using an operational communication platform keeps your employees connected and engaged with each other and with management, in real-time across locations and departments.
Likewise, on the guest-facing side, everyone, not just millennials, expects minimal barriers to entry across the board when it comes to their consumer experience with your hotel brand. Mobile technology for your hotel staff streamlines guest requests so your employees can get them what they need faster. Combined with digitally-savvy, informed hotel staff, this creates a win-win for both the employee and the guest experience.
Adding a voice-activated device like a Google Home or Amazon Echo can eliminate the risk of a poor Yelp rating or a middle-of-the-night complaint to the front desk. Some smart rooms can even be paired with digital technology such as a guest’s phone, allowing the guest to control specific functions of the room, just like at home. According to The Wynn Las Vegas, over 4,700 of their rooms will be equipped with an Amazon Echo to help guests control things like lighting and temperature with ease. Don’t be surprised if you start seeing rooms with “smart” beds that can determine whether or not a guest is asleep or awake and heat or light a room accordingly.
Even if your guests are only staying for eight hours, they should have access to the same variety as someone who stays for two nights. Take a cue from an iconic hospitality destination like the Madonna Inn, or the more contemporary and trendy Ace Hotel brand, and start building out your own signature, on-site entertainment options to create buzz and make your hotel a destination in itself.
For internal operations, AI integrations like Gustaf simplifies shift management dramatically. AI will ultimately help the guest experience by streamlining hotel operations, allowing for increased personalization of a guest’s stay, and even assisting with online booking. Automation is not meant to threaten a booming industry but rather keep it streamlined, error-free, and doing what it does best: striving to make the best possible customer experience. A crucial part in delivering exceptional guest experiences in any hospitality setting, hoteliers should continue to embrace technological evolutions for hotels in 2019 to both remain competitive and reduce the bottom line.