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Why You Shouldn’t Use WhatsApp for Business Communication
Why You Shouldn’t Use WhatsApp for Business Communication
Cristian Grossmann
Cristian Grossmann, CEO and Co-Founder, Beekeeper
4 min read

When Facebook acquired WhatsApp for $19 billion in 2014, it was the largest deal ever for a venture-backed startup. The reason for the massive selling price was the worldwide phenomenon that WhatsApp was becoming. At the time of the acquisition WhatsApp had a half-billion monthly active users, which as of last month has grown to 900 million.

Though it was first intended to be a personal messaging app, employees have begun to use WhatsApp for business communication, work communication and enterprise communication. Because of WhatsApp’s price ($1 a year for unlimited messaging) and ease of use, it's an attractive tool for frontline employees. However, there are MANY reasons why using WhatsApp to talk business is a very bad idea. In fact, you might want to show this post to your employees to keep your internal communications safe and secure.

WhatsApp’s Data Privacy Record Is Abysmal

In 2015, WhatsApp was ranked last by the Electronic Frontier Foundation for its failure to protect their users’ data privacy. Even more, the European Court of Justice ruled that US tech companies, specifically Facebook, do not provide an adequate level of protection of personal data for their European users.

If your employees are using WhatsApp for business communication using their personal mobile devices, they are exposing your company to serious data breaches and security risks.

WhatsApp Group Messaging Is Unwieldy

WhatsApp groups are limited to only 100 people, so if you're running a large company it isn’t possible to communicate to large teams or departments.

Also, if a person in a chat changes their phone number and they aren’t removed from the WhatsApp chats they're in, the new owner of the old phone number will continue to receive all messages from chats. See what we mean by a lack of security? Even more, you can’t control who has access to group chats, whoever creates them does, so they’re difficult to manage. Plus, if your employees don’t want to share their private number with colleagues, then they won’t be able to join work chat groups on their mobile phones.

The fact of the matter is WhatsApp is nearly as big as Facebook itself, with 53 billion messages being sent every day, so many of your employees are most likely using WhatsApp for personal messaging already. However, you should be vigilant in making sure your employees aren’t crossing the line in using WhatsApp for business communication. By keeping your internal communication on secure platforms, you will avoid unnecessary leaks and security breaches.

Why You Need a GDPR-Compliant Communication Tool

If you operate a hotel in North America, GDPR directly affects your data security standards

- Corey McCarthy, Beekeeper's VP of Marketing.

"Any hotel that provides accommodations to travelers from countries in the EU must comply with GDPR. Beekeeper has already taken the labor-intensive steps needed to become GDPR compliant."

The new GDPR regulations affect your internal communications more than you think. How you handle personal data is under more scrutiny than ever, and companies who are caught still using outdated, non-compliant communication tools like What'sApp will have to pay a hefty fine. Avoid the trouble, and use a secure, GDPR-compliant tool like Beekeeper and save yourself and your team from facing a showdown with government regulators. Yikes!

Are you in interested in a secure solution for reaching and engaging everyone in your organization? Get in touch with us to find out more about Beekeeper - communication tool for teams, and we’ll be more than happy to show you how you can engage your employees on any device in a simple and cost-effective way.

Download our free GDPR assessment tool and ensure your internal communications tool is 100% GDPR-compliant.